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Annual Trends Reports
Javelin's experts dive into the digital financial services trends and predictions they see coming in the new year. With one report per practice area, we offer strategic insights across Digital Banking, Fraud & Security, Payments, and Wealth Management.
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2025 Digital Banking Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Mark Schwanhausser, Emmett Higdon, Dylan Lerner, Ian Benton, Gregory Magana, Lea Nonninger
- Research Topic(s): Digital Banking, Digital Strategy & Experience, Mobile & Online Banking
Digital banking strategists will be in the hot seat in 2025 to contribute more to profitability, turn falling interest rates into a positive story for savers and investors, and accelerate the development of virtual assistants.
2025 Digital Lending Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Mark Schwanhausser, Emmett Higdon, Dylan Lerner, Ian Benton, Gregory Magana, Lea Nonninger
- Research Topic(s): Digital Lending, Digital Banking
The pressure will mount in 2025 for traditional lenders and the vendors that serve them to make foundational strides in using digital channels to win share of mind that leads to share of wallet, apply artificial intelligence even at smaller FIs,...
2025 Digital Asset and Cryptocurrency Trends
- Javelin Report
- Date: November 7, 2024
- Authors: James Wester, Joel Hugentobler
- Research Topic(s): Digital Assets & Crypto
For 2025, Javelin expects much of the same evolution and development in the space, with an emphasis on the technological underpinnings of digital assets and crypto. Whereas previous iterations of growth and optimism tended to focus on crypto as ...
2025 Small Business Banking Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Mark Schwanhausser, Emmett Higdon, Ian Benton, Dylan Lerner, Gregory Magana, Lea Nonninger
- Research Topic(s): Digital Banking, Small Business
It would be impossible to discuss the major trends in business banking for 2025 without highlighting cash-flow tools, generative AI, and real-time payments. Javelin Strategy & Research has written about all three topics extensively, and this rep...
2025 Cybersecurity Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Tracy Kitten, Suzanne Sando, Kevin Libby, Jennifer Pitt
- Research Topic(s): Cybersecurity, Fraud & Security
Expanding security automation by relying more heavily on security orchestration, artificial intelligence, and data analytics, as well as a more inclusive and expansive definition of threat intelligence signals, will dictate the success cyber tea...
2025 Fraud Management Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Tracy Kitten, Suzanne Sando, Kevin Libby, Jennifer Pitt
- Research Topic(s): Fraud Management, Fraud & Security
Innovation is the name of the game in 2025. Though the financial services industry is always working to develop the latest and greatest technology for fraud detection and prevention, there are more than a few opportunities on which financial ins...
2025 Commercial & Enterprise Payments Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Albert Bodine
- Research Topic(s): Commercial & Enterprise
The increasing acceptance of card payments for payables, instant payments’ reach into cross-border business transactions, and the ongoing attempts to eliminate or curtail paper checks in business payments are catching the eye of Javelin Strategy...
2025 Credit Payments Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Brian Riley, Ben Danner
- Research Topic(s): Credit
In 2025, credit card issuers are not just facing change; they are at the forefront of shaping the future of the consumer credit industry. Despite the weakening consumer economics, the industry is not just adapting but also thriving and evolving....
2025 Debit Payment Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Elisa Tavilla
- Research Topic(s): Debit
The world of debit payments is a dynamic one. Even as debit cards remain durable and essential modes of payment, trends are coming to the fore that promise to create better consumer experiences, provide more ways to pay, and enhance the security...
2025 Emerging Payments Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Christopher Miller, James Wester, Matthew Gaughan , Craig Lancaster, Joel Hugentobler
- Research Topic(s): Emerging
In 2025, Payments will continue to feel the impact of three key trends that have been at work for the last decade and more. 2025 is the time when the nature of these impact will become more clear as technological capabilities and regulatory land...
2025 Merchant Payments Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Don Apgar, James Wester
- Research Topic(s): Merchant
Trends in merchant payments in 2025 and beyond, focusing on platform value, a deliberate AI approach, and the pressure on fintechs to deliver results.
2025 Prepaid Payments Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Jordan Hirschfield
- Research Topic(s): Prepaid
In 2025 and beyond, look for security enhancements, bigger B2B applications, and increased healthcare uses of prepaid products.
2025 Tech & Infrastructure Trends
- Javelin Report
- Date: November 7, 2024
- Authors: James Wester, Matthew Gaughan
- Research Topic(s): Tech & Infrastructure
In 2025, Javelin Strategy and Research expects a continuation of the change and disruption that defined this past year, with one important change. Banks that have sought to reimagine themselves in the image of technology companies will firmly em...
2025 Wealth Management Trends
- Javelin Report
- Date: November 7, 2024
- Authors: Greg O'Gara, Disha Bheda
- Research Topic(s): Wealth Management, Digital Wealth
The wealth management and investor landscapes continue to move into the uncharted waters of rapidly changing technology, economic uncertainty, and political and social change. As advisor and investor behaviors evolve with workflow automation, th...
2024 Trends & Predictions: Digital Banking
- Javelin Report
- Date: November 7, 2023
- Authors: Mark Schwanhausser, Emmett Higdon, Ian Benton, Dylan Lerner, Gregory Magana, Lea Nonninger
- Research Topic(s): Digital Banking, Digital Strategy & Experience, Mobile & Online Banking
Corporate belt-tightening and a scary economy for consumers will keep digital banking strategists keenly focused on improving access to digital customer service and building engagement and trust with financial fitness in 2024 and beyond. But ban...
2024 Trends & Predictions: Digital Lending
- Javelin Report
- Date: November 7, 2023
- Authors: Mark Schwanhausser, Emmett Higdon, Ian Benton, Dylan Lerner, Gregory Magana, Lea Nonninger
- Research Topic(s): Digital Banking, Digital Lending
The outlook in digital lending in the year ahead will focus on three key areas: the prospect of regulatory clarity on popular products such as buy now, pay later loans and earned wage access; the impact on student loan borrowers—and financial in...
2024 Trends & Predictions: Digital Assets & Crypto
- Javelin Report
- Date: November 7, 2023
- Authors: Joel Hugentobler, James Wester
- Research Topic(s): Digital Assets & Crypto
The world of digital assets and cryptocurrencies seems poised on the precipice of realizing more of its promise. Central banks continue dipping their toes into digital currencies, stablecoins are undergoing further development, testing, and depl...
2024 Trends & Predictions: Small Business Banking
- Javelin Report
- Date: November 7, 2023
- Authors: Mark Schwanhausser, Emmett Higdon, Ian Benton, Dylan Lerner, Gregory Magana, Lea Nonninger
- Research Topic(s): Digital Banking, Small Business
For the small-business banking sector, the road ahead in 2024 and beyond calls for seizing opportunities while being cautious about the challenges inherent in an uncertain economy. Generative AI captured the public’s fancy in 2023, and the comin...
2024 Trends & Predictions: Cybersecurity
- Javelin Report
- Date: November 7, 2023
- Authors: Tracy Kitten, Suzanne Sando, Kevin Libby
- Research Topic(s): Cybersecurity, Fraud & Security
Corporate belt-tightening and a scary economy for consumers will keep digital banking strategists keenly focused on improving access to digital customer service and building engagement and trust with financial fitness in 2024 and beyond. But ban...
2024 Trends & Predictions: Fraud Management
- Javelin Report
- Date: November 7, 2023
- Authors: Tracy Kitten, Suzanne Sando, Kevin Libby
- Research Topic(s): Fraud & Security, Fraud Management
Financial institutions are under Increased pressure to protect their customers and members from fraud while maintaining new account growth and revenue. In 2024 and beyond, much of the effort will center on mitigating fraud perpetrated against na...
2024 Trends & Predictions: Commercial & Enterprise Payments
- Javelin Report
- Date: November 7, 2023
- Authors: Albert Bodine
- Research Topic(s): Commercial & Enterprise
The increasing acceptance of card payments for payables, instant payments’ reach into cross-border business transactions, and the ongoing attempts to eliminate or curtail paper checks in business payments are catching the eye of Javelin Strategy...
2024 Trends & Predictions: Credit Payments
- Javelin Report
- Date: November 7, 2023
- Authors: Brian Riley
- Research Topic(s): Credit
These are challenging times for the issuers of credit cards, the most common form of unsecured debt in the United States. With more than $1 trillion in revolving debt and $4 trillion in transaction throughput, the credit card industry must prepa...
2024 Trends & Predictions: Debit Payments
- Javelin Report
- Date: November 7, 2023
- Authors: Elisa Tavilla
- Research Topic(s): Debit
Consumers have been accustomed to making easy payments however they shop, whether in physical stores or online. That growing appetite for immediate, easy-to-execute payments will drive new use cases now that real-time payments are more widely av...
2024 Trends & Predictions: Emerging Payments Technology
- Javelin Report
- Date: November 7, 2023
- Authors: Christopher Miller
- Research Topic(s): Emerging
The Javelin Strategy & Research lookahead at the trends in emerging payments for 2024 and beyond brings into focus three areas that have already been the subject of much speculation. In the years ahead, look for generative AI—in many ways the te...
2024 Trends & Predictions: Merchant Payments
- Javelin Report
- Date: November 7, 2023
- Authors: Daniel Keyes
- Research Topic(s): Merchant
It’s an ever-evolving world of payments and payment options for merchants, whether they conduct business from a fixed location or in e-commerce. The dizzying array of options can be overwhelming to merchants of any size, but especially to small ...
2024 Trends & Predictions: Prepaid Payments
- Javelin Report
- Date: November 7, 2023
- Authors: Jordan Hirschfield
- Research Topic(s): Prepaid
Issuers of prepaid products face many opportunities to refine their offerings in the coming years, including sharpening the commitment to and messaging about going green, looking to mass markets for chances to better connect with purchasers and ...
2024 Trends & Predictions: Tech & Infrastructure
- Javelin Report
- Date: November 7, 2023
- Authors: Matthew Gaughan , James Wester
- Research Topic(s): Tech & Infrastructure
A new wave of investment is coming to payments technology and infrastructure. In the year ahead, and beyond, look for the concept of “payment modernization” to take on greater definition and form as financial institutions grapple with a host of ...
2024 Trends & Predictions: Digital Wealth — Investor
- Javelin Report
- Date: November 7, 2023
- Authors: William Trout, Greg O'Gara, Disha Bheda
- Research Topic(s): Wealth Management, Digital Wealth
Artificial intelligence and machine learning are infiltrating all aspects of investing, with a profound impact on the data, tools, and platforms used by self-directed investors and those with traditional advisory relationships. This Javelin Stra...
2024 Trends & Predictions: Digital Wealth — Advisor
- Javelin Report
- Date: November 7, 2023
- Authors: William Trout, Greg O'Gara, Disha Bheda
- Research Topic(s): Wealth Management, Digital Wealth
Modern wealth management is undergoing a transformation driven by artificial intelligence. These new tools and analytics are shifting the advice proposition from one of service homogeneity to hyper-personalization. Further, the world of the inve...
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