Emmett Higdon

Director, Digital Banking

Emmett helps banks, fintechs, and vendors define and leverage the evolving role that digital channels play in how consumers select, connect, and manage their financial accounts. He works with both institutions and vendors to transform the digital experiences they deliver to ensure that they meet customers’ growing expectations. His ongoing work provides actionable insight into consumers interest in and adoption of mobile banking, digital sales and onboarding, artificial intelligence and chatbots, open banking, and more. 

With more than 25 years’ experience in digital financial services, Emmett combines strategic industry perspective with annual consumer insights to help clients craft effective, actionable engagement and transformation strategies. 

Prior to joining Javelin, Emmett was a senior director of mobile strategy for TIAA, a senior analyst with Forrester Research, and a vice president of digital money movement with Citibank. 

He holds an MBA in marketing from Loyola University and a bachelor’s degree in The Writing Seminars from The Johns Hopkins University. 

He is based in Hilton Head Island, SC.

Latest Insights

June, 2024
Javelin Report
2024 Mobile Banking Scorecard

Javelin Strategy & Research’s 18th annual Mobile Banking Scorecard looks at what’s new, what’s interesting, and what’s baffling with the mobile banking apps of 20 of the largest U....

April, 2024
Impact Note
Mobile Deposit: A Success Story With Three Caveats

In 2023, mobile deposit became the most frequent way consumers chose to deposit a check. It is by far the preferred deposit method, and it is a winner among younger consumers. None...

March, 2024
Javelin Report
The Mobile Transaction Ledger: It’s Broke, So Just Fix It

The frequency with which consumers review transactions—second only to monitoring balances—makes checking account ledgers in mobile banking a crucial forum for turning fleeting glan...


June 13, 2022 | 07:00 AM to 09:00 PM (CST)
Where the banking community connects and collaborates to address the industry’s most pressing issues...
September, 2021
Join Javelin’s Digital Banking Director, Emmett Higdon, as he shares insights on digital banking’s c...

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