Emmett Higdon

Director, Digital Banking

Emmett helps clients better understand and leverage the pivotal role that mobile technology plays in how consumers manage their financial accounts. As banking functionality seamlessly integrates with every aspect of consumers’ daily lives, Emmett works with banks to ensure that their brands remain prominent throughout. He introduced Javelin’s Mobile Experience Review to provide clients with deeper, actionable insight into how consumers adopt and use mobile banking apps, connected devices, and emerging features such as voice control, personal assistants, and biometric authentication.

With more than 20 years’ experience in online and mobile financial services, Emmett combines his analytic expertise with client-side experience and a keen understanding of consumer expectations to help clients craft digital banking adoption and engagement strategies.

Before joining Javelin, Emmett was a senior director of mobile strategy for TIAA-CREF and also founded Prizm Strategy, a mobile-payment and customer-experience consultancy. Previously he was an e-business and channel strategy analyst with Forrester Research and spent eight years as a vice president of payments and transfers for Citibank.

Emmett holds an MBA in marketing from Loyola University and a bachelor’s degree in the Writing Seminars from Johns Hopkins University.

Latest Insights

March, 2024
Javelin Report
The Mobile Transaction Ledger: It’s Broke, So Just Fix It

The frequency with which consumers review transactions—second only to monitoring balances—makes checking account ledgers in mobile banking a crucial forum for turning fleeting glan...

November, 2023
Javelin Report
2024 Trends & Predictions: Small Business Banking

For the small-business banking sector, the road ahead in 2024 and beyond calls for seizing opportunities while being cautious about the challenges inherent in an uncertain economy....

November, 2023
Javelin Report
2024 Trends & Predictions: Digital Lending

The outlook in digital lending in the year ahead will focus on three key areas: the prospect of regulatory clarity on popular products such as buy now, pay later loans and earned w...


June 13, 2022 | 07:00 AM to 09:00 PM (CST)
Where the banking community connects and collaborates to address the industry’s most pressing issues...
September, 2021
Join Javelin’s Digital Banking Director, Emmett Higdon, as he shares insights on digital banking’s c...

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