Jordan Hirschfield
Director, Prepaid
Jordan is the Director of Prepaid Advisory Services. Jordan has spent more than 20 years drawing actionable insights from research ranging a variety of topics including customer behavior dynamics, products such as payroll, logistics, and hospitality, and competitive market assessments.
Jordan has spent more than 20 years developing and implementing extensive customer research, insights and analytics programs for organizations ranging from start-ups to Fortune 500 companies in a variety of industries. Prior to joining Javelin, he worked as Director of Customer Insights at GSMA, where he was responsible for all aspects of market research, competitive intelligence and driving voice of customer throughout GSMA’s global event portfolio. Jordan also worked in research and analysis functions at ADP and UPS and was an Associate Producer of financial news programs at CNN.
Jordan has B.A. in Journalism from the University of Wisconsin and an MBA from Georgia State University.
Latest Insights
23rd Annual U.S. Closed-Loop Prepaid Card Market Forecast, 2027-2030
Gift cards and commercial incentives are driving closed-loop prepaid growth, while government programs and campus cards face mounting constraints. Through 2030, opportunities will ...
2026 General-Purpose Reloadable Card Scorecard
Javelin’s 2026 General-Purpose Reloadable Card Scorecard shows which prepaid debit card programs are setting the standard for cost, everyday usability, and differentiated benefits....
2026 Prepaid Regulatory Update: States Focus on Fraud Fight and Cash-Outs
Gift cards remain consumers’ favorite present, and a wave of new laws is regulating the fraud, theft, and forgery of prepaid products. States are increasingly targeting criminals i...
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