Have a Spare Moment? Buy a New Car! Prime Credit is Easy Credit

Have a Spare Moment? Buy a New Car! Prime Credit is Easy Credit

  • Impact Note
  • Date: June 29, 2008
  • Author(s): Mercator
Segments of "the few" can be tremendously profitable niche targets for start-up firms offering unique packages/presentations of financial services products. Historical marketing barriers of segment and household identification combined with the ...
Payroll Segmentation: Driving Payroll Cards Beyond the Unbanked

Payroll Segmentation: Driving Payroll Cards Beyond the Unbanked

  • Javelin Report
  • Date: June 29, 2008
  • Author(s): Mercator
  • Research Topic(s): Prepaid
New payroll card solutions are emerging that offer card providers the opportunity to drive the products up-market towards more rewarding user profiles. The non-traditional approach of offering payroll cards up-market requires payroll solution pr...
Bank Reward Programs, Customer Satisfaction and Loyalty

Bank Reward Programs, Customer Satisfaction and Loyalty

  • Javelin Report
  • Date: June 4, 2008
  • Author(s): Mercator
June 5, 2008 1:00pm EST (1 hour)Elizabeth Rowe, Group Director, Banking Advisory Services
A Reminder to Canadian Banks: More Benchmarking and Less Acquiring

A Reminder to Canadian Banks: More Benchmarking and Less Acquiring

  • Javelin Report
  • Date: May 29, 2008
  • Author(s): Mercator
Boston, MAMay 2008
Credit Card Aggregator Websites: The Hidden Marketing Channel

Credit Card Aggregator Websites: The Hidden Marketing Channel

  • Javelin Report
  • Date: May 18, 2008
  • Author(s): Mercator
  • Research Topic(s): Credit
Those seemingly ubiquitous advertising links for credit card search/comparison websites might be easily dismissed as faded billboards on the information superhighway. An analysis of traffic volumes suggests something more consequential: the emer...
India's Electronic Payments Future

India's Electronic Payments Future

  • Javelin Report
  • Date: May 18, 2008
  • Author(s): Mercator
  • Research Topic(s): Global
Boston, MAMay 2008
Industry Segmentation: Identifying High Value Niche Opportunities

Industry Segmentation: Identifying High Value Niche Opportunities

  • Javelin Report
  • Date: May 18, 2008
  • Author(s): Mercator
Boston, MAMay 2008
Mobile Payment Case Study: NTT DoCoMo's Proximity Mobile Commerce Platform

Mobile Payment Case Study: NTT DoCoMo's Proximity Mobile Commerce Platform

  • Javelin Report
  • Date: May 18, 2008
  • Author(s): Mercator
  • Research Topic(s): Global
Since 2004, NTT DoCoMo, the largest mobile carrier in Japan, has been operating a proximity mobile commerce platform that offers a variety of functions including, but not limited to, card payments. This note takes a close look at the platform; b...
Top US Emerging Payment Technologies: Some Leverage for the Merchant

Top US Emerging Payment Technologies: Some Leverage for the Merchant

  • Javelin Report
  • Date: May 18, 2008
  • Author(s): Mercator
  • Research Topic(s): Emerging
Payment technologies come and go with more than a few perishing from the lack of value or the ability of the payment industry's immune system to reject ideas that threaten the status quo. But a number of technologies are technically in place or ...
Toward Profitability in Prepaid: Navigating a Changing Sea

Toward Profitability in Prepaid: Navigating a Changing Sea

  • Javelin Report
  • Date: May 18, 2008
  • Author(s): Mercator
  • Research Topic(s): Prepaid
When a prepaid card program will achieve profitability is proving difficult to calculate. This challenge comes from a range of variables that needs to be factored into the profitability calculations, and while some of these variables are well kn...