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Digital Banking Research

Reports

Industry Segmentation: Identifying High Value Niche Opportunities

  • Javelin Report
  • Date: May 18, 2008
  • Author(s): Mercator
  • Research Topic(s): Digital Banking
Boston, MAMay 2008

Web 2.0? (Virtual Banking)

  • Javelin Report
  • Date: April 13, 2008
  • Author(s): Mercator
  • Research Topic(s): Digital Banking
If banks are serious about attracting, acquiring and retaining relationships with Generation Y, they need to jump at developing Web 2.0 business strategies. In the following decade, GenY (born 1978-1989) will all have entered the workforce and b...

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