How to Hook a Moneyhawk: Digital Account Opening Is Key to an Omnichannel Strategy
- Date:March 14, 2014
- Author(s):
- Mark Schwanhausser
- Ian Benton
- Report Details: 14 pages, 5 graphics
- Research Topic(s):
- Digital Strategy & Experience
- Digital Banking
- PAID CONTENT
Overview
Establishing a digital banking strategy starts with addressing the profitable but demanding Moneyhawks™, who are shaping how Americans will bank, pay, shop, save, and invest in the future. These 37 million Americans represent the 19% of consumers who actively use three engagement?building activities that drive banking profitability: online banking, mobile banking, and bill payment through their primary bank or credit union.
Moneyhawks will not accept the choice of either/or. They want the best of every channel at their discretion — digital and physical. Banks and credit unions that develop compelling omnichannel services to satisfy Moneyhawks will be on course to achieve the ultimate goal: becoming the primary place that the most coveted banking customers turn to whenever they think about their money.
Satisfying Moneyhawks will put a bank or credit union on course to achieve the ultimate goal: becoming the primary place that the most coveted banking customers turn to whenever they think about their money.
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