Establishing a digital banking strategy starts with addressing the profitable but demanding Moneyhawks™, who are shaping how Americans will bank, pay, shop, save, and invest in the future. These 37 million Americans represent the 19% of consumers who actively use three engagement?building activities that drive banking profitability: online banking, mobile banking, and bill payment through their primary bank or credit union.

Moneyhawks will not accept the choice of either/or. They want the best of every channel at their discretion — digital and physical. Banks and credit unions that develop compelling omnichannel services to satisfy Moneyhawks will be on course to achieve the ultimate goal: becoming the primary place that the most coveted banking customers turn to whenever they think about their money.

Satisfying Moneyhawks will put a bank or credit union on course to achieve the ultimate goal: becoming the primary place that the most coveted banking customers turn to whenever they think about their money.

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