Lead Analyst, Digital Lending
Babs helps clients stand apart in the rapidly changing lending market by prioritizing digital innovation that aligns with human behavior and financial needs. Drawing on her deep industry knowledge and extensive experience as both a banker and an industry analyst, her Javelin research and consulting encompasses a full range of consumer lending products, alternative credit scoring, digital account opening, virtual lending for virtual products such as NFTs, and more.
Before joining Javelin, Babs held management, innovation, and marketing roles for Citibank, GE Capital Card Services (now Synchrony), ThoughtWorks, Sparks Worldwide, and Kawasaki. She also has served as an analyst and consultant with Forrester and PwC. She currently is a board member of Workers Federal Credit Union, and she holds seven patents that include innovations for credit programs, biweekly installment loans aligned with payroll, no-interest credit, and an insurtech solution for youth sports-psychology coaching.
She earned an MBA in international business from Thunderbird. Babs has travelled in 88 countries, worked abroad for a decade, and is a dual U.K./U.S. citizen. She is a GHIN golfer and PSIA ski instructor.
Javelin’s international analysts scoured the globe for digital lending innovations. Which won ribbons: the face-recognition loan application in China, auto loans in Japan that work...
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