The Evolution of Omnichannel Payment Strategies

Successful merchants are growing by meeting customers where they are, whether that’s in-store, online e-commerce, or on the go via their mobile devices. New technologies enable merchants to create a universal and consistent shopping experience for customers, but it’s been more difficult to bring that consistent experience to customer payments. 

This Javelin Strategy & Research report looks at how merchants are evolving their payment strategies, as well as their operations, to keep payments in step with their customers’ expectations for omnichannel shopping. New and more stringent PCI-DSS payment data security rules make interoperability across platforms more difficult as merchants work to bring payments in line with the omnichannel experience they have created for consumers. Javelin looks at the strategies merchants are using to improve their omnichannel interoperability and overall payments performance while also reducing operating and compliance costs. Processors are responding to merchants’ initiatives with new products and tech stacks that help merchants realize these goals.

Key questions discussed in this report: 

• How are merchants evolving their payment strategies to work best with omnichannel shopping? 
• How are retailers and processors updating their product stacks to help merchants manage payments across an omnichannel environment? 
• Can independent software vendors incorporate new functionality to better support merchant payments across omnichannel environments?