Agentic Commerce: Green Light or Flashing Yellow for Merchants?

The meteoric growth of AI is also fueling excitement about the potential of agentic commerce, but this new technology isn’t automatically a windfall for merchants. Merchants today use bot-blocking software to protect their e-commerce sites from hackers, meaning merchants will have to figure out which bots are allowed in to make purchases on behalf of customers. Shopping agents tasked with finding the lowest price deprive the merchant of consumer browsing activity and given that most agentic purchases will be converted from other sales channels, agentic commerce could turn into a costly proposition for merchants.

Key questions discussed in this report: 

• What should merchants consider when implementing agentic commerce?
• Which merchants are likely to benefit the most from agentic commerce?
• How can merchants protect their brand while allowing agentic commerce? 

Companies Mentioned: 

DoorDash, National Retail Federation, Open AI, Perplexity, Spotify