Financial Innovation Frontiers
- Date:August 17, 2017
- Author(s):
- Mark Schwanhausser
- Ian Benton
- Report Details: 30 pages, 15 graphics
- Research Topic(s):
- Mobile & Online Banking
- Digital Strategy & Experience
- Digital Banking
- PAID CONTENT
Overview
AARP retained Javelin Strategy & Research in November 2016 to conduct a comprehensive independent study of the financial needs and behaviors of U.S. consumers 50 and older. This whitepaper follows two AARP projects--"Health Innovation Frontiers" and "Caregiving Innovation Frontiers"--and provides a rigorous, data-based approach to understanding the needs and wants of 50-plus consumers, as well as highlighting growth opportunities for entrepreneurs, investors, organizations, and businesses targeting 50-plus consumers. The whitepaper was independently produced by Javelin Strategy & Research. Javelin maintains complete independence in its data collection, findings, and analysis.
Methodology
Javelin conducted an online survey of a representative sample of 2,000 consumers over the age of 49 in January and February 2017. The overall margin of sampling error is +/- 2.19 percent.
Additional data analyzed in this report come from a proprietary Javelin consumer survey fielded to 10,639 U.S. consumers in May 2016. The overall margin of sampling error is +/- 0.95 percent.
The margin of sampling error is larger for subsegments in either survey sample. Some supplemental data for Javelin’s models were drawn from third parties. Other sources for inputs into the models in this report include: The Center for Financial Services Innovation, Federal Reserve, Moebs Services, BankDirector.com and Creditcards.com.
Download Whitepaper Form
Related content
2024 Online Banking Scorecard
With consumers increasingly demanding a 1-2 combination of simplicity and safety, U.S. Bank won Best in Class status in the online banking edition of Javelin Strategy & Research’s ...
2024 Mobile Banking Scorecard
Javelin Strategy & Research’s 18th annual Mobile Banking Scorecard looks at what’s new, what’s interesting, and what’s baffling with the mobile banking apps of 20 of the largest U....
Sunsetting Secure Messaging? Get These 5 Things Right First
Secure messaging is at a pivotal point as banks and credit unions make the switch to chatbots and live chat. Because customers are accustomed to secure messaging but expect instant...
Make informed decisions in a digital financial world