EMV in 2016: Breaking Through the Bottleneck

Significant progress in the issuance of chip credit cards and the education of consumers has been offset by continued challenges in certifying and activating merchants’ dormant point-of-sale terminals to accept EMV transactions. The resulting blowback—lawsuits, product changes, and policy shifts—has come to define the U.S. EMV migration in 2016.

Mercator Advisory Group's newest research report, EMV in 2016: Breaking Through the Bottleneck, provides an updated outlook on the U.S. EMV migration, including estimates for the issuance of chip credit cards and the distribution and activation of chip-accepting point-of-sale (POS) terminals.

“Consumers have grown much more comfortable with chip cards over the last 12 months,” comments Alex Johnson, Director of Mercator Advisory Group’s Credit Advisory Service and author of the report. “This has thrown the ongoing challenges in activating merchant POS terminals into sharper relief. How merchants, acquirers, and the card networks resolve these challenges will shape the next 12 months of the U.S. EMV migration.”

This report contains 22 pages and 7 exhibits.

Companies mentioned in this report include: American Express, Citi, Costco, Discover, Home Depot, Kroger, MasterCard, Target, Visa, Walmart