Data Snapshot: The Definition of ‘Family’ Is Evolving
- Date:February 18, 2025
- Author(s):
- Ian Benton
- Dylan Lerner
- Report Details: 4 pages, 1 graphics
- Research Topic(s):
- Digital Banking
- Mobile & Online Banking
- PAID CONTENT
Overview
The percentage of unmarried cohabiting couples has skyrocketed in recent years, yet banking products and digital access and experiences still assume traditional household structures. Young couples seek flexible digital tools that enable them to share expenses and maintain financial independence. Recommendations include more flexible digital banking experiences for couples, reimagining permissions, and tools that enable and encourage couples to collaborate and communicate. This report is part of the Digital Banking Data Snapshot series, which examines how banks and credit unions can earn and maximize their hold on primary-FI status in a brutally competitive environment.
Learn More About This Report & Javelin
Related content
Mobile Banking Innovations: UK Lessons for U.S. Banks
Javelin’s review of mobile banking apps from a major retail bank and two neobanks in the United Kingdom illustrates ways that U.S. banks and credit unions can improve digital exper...
Money Movement Hubs: Boosting the Value of FIs’ Most Commoditized Features
Javelin’s analysis of six top U.S. banks assesses their progress in developing dynamic money movement hubs that enable customers to manage payments, forecast cash flow, and weigh o...
Data Snapshot: Large Banks Are Earning ‘Primacy,’ But Customers’ Minds Are Increasingly Elsewhere
While most Gen Y and Gen Z consumers say a top-five bank is their primary provider, 62% of adults regularly turn to fintech apps such as Cash App, Venmo, Credit Karma, and Credit S...
Make informed decisions in a digital financial world