Consumer Debit Payment Choice: Understanding Debit Card User Preferences

Amid a dynamically changing landscape for payments, debit remains a steadfast performer, serving as a workhorse payment method for everyday transactions. As consumer behavior shifts, driven by economic uncertainty and technological innovation, issuers and merchants will have to shift with it to keep pace with the preferences of customers. 

This Javelin Strategy & Research report examines the role of debit in a wide range of transaction types, how it compares with other modes of payment, and how innovation in payments is driving changes to how consumers employ debit. It prescribes ways that issuers and merchants that accept debit payments can appeal to debit users by emphasizing new options, boosting rewards, and embracing innovative new approaches.

Key questions discussed in this report: 

• How are consumers using debit cards?
• What payment innovations are having an impact on debit cards?
• How can issuers and merchants address changing consumer payment preferences? 

Companies Mentioned: 

Affirm, Amazon, American Express, Apple, Cash App, Chase, Discover, EMV, FIS, Fiserv, Google, Major League Baseball, Mastercard, New York MTA, OMNY, PayPal, Perplexity, Regions Bank, Samsung, Truist, Venmo, Visa, Zelle