Adding an Old Banking Feature to the Credit Card: The Case for Installment Lending
- Date:March 27, 2019
- Brian Riley
- Research Topic(s):
- PAID CONTENT
American Express got it right the first time.
Fintech firms like Affirm and Goldman Sachs’ Marcus address a weak spot in credit card lending. Top issuers are going head-to-head to displace point-of-sale installment lending with a new credit card feature, bringing value to cardholders with an option for accelerated payment terms. This is a defensive play to protect an issuer’s portfolio from attrition.
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