U.S. Customers Shifting Their Shopping Channels and Preferences

Hint: It’s not quite what you might expect.

Conventional wisdom tells us that retail customers are headed online or going mobile en masse. New survey data indicates that reality is much more complex, with some customers heading back to stores and others cutting the broadband cord and going mobile (and all manner of variations in between). In this dynamic behavioral environment, physical stores aren’t dead yet—nor are they immune to the many influences of the e-/m-commerce revolution.