Can bankers and consumers both have it all? Bankers crave tighter, more profitable relationships with their highest-value customers. Those consumers are increasingly demanding “view + do” digital banking capabilities -- anytime, anywhere, any channel.

The key is redefining digital financial management. It can no longer be just budgeting and investment planning -- it’s managing cash flow and debt, paying bills, making borrowing decisions, tax planning, and much more. If you don’t serve these needs, someone else will – and your most coveted customers will be at risk.

Mark Schwanhausser from Javelin Strategy & Research will map out strategies for attracting six target customer segments using digital financial management data as the foundation of your digital banking strategy. Mark will explore:

  • How do you use digital banking to attract the customer segments you want most?
  • How do you initiate proactive, trust-building interaction?
  • What strategies and tactics will win over these targeted segments?
  • What are features that will satisfy and entice customers?
  • How do you build profitable relationships with these key segments?

 

This complimentary webinar is sponsored by D3 Banking.