Building Sustainable Engagement in Business Digital Banking

Small-business digital banking adoption lags far behind that of consumers, despite the fact that many business owners tried online and mobile tools for the first time during the pandemic. Now, banks will need to piggyback on the goodwill earned over the past eighteen months—they generally received high marks from business customers for communication and financial support—and design digital tools and experiences that these clients view as essential to the day-to-day and long-term management of their businesses.

Join Ian Benton, Sr. Analyst for Small Business Banking and Payments at Javelin Strategy & Research as he discusses how banks can move small-business customers beyond simple transactions and monitoring to an experience that is central to the financial success of their business. Topics include:

  • How did the pandemic change business banking relationships and customer behaviors
  • How do businesses interact with their bank, and what do their preferences look like
  • Which features can banks prioritize today to keep new and existing digital users engaged

NOTE: You must register with the corporate domain email address for this webinar. Yahoo!, Gmail or similar free email domain addresses will not be able to register.