Why Finn’s Lessons Should Outlive Its Brand
- Date:July 02, 2019
- Author(s):
- Tyler Brown
- Jacob Jegher
- Mark Schwanhausser
- Report Details: 3 pages, 0 graphics
- Research Topic(s):
- Digital Strategy & Experience
- Digital Banking
- PAID CONTENT
- Download summary
Overview
Less than a year after Finn’s nationwide release in June 2018, Chase announced that it would retire its millennial-focused app in August. Many in the press and the Twitterverse painted Finn as a failure because it didn’t gain significant traction with consumers. But rather than dismiss Finn, the banking industry should view the app as a bold experiment that will ultimately contribute to a more compelling digital offering for Chase’s mobile banking customers. Finn shows the value of taking risks with the mobile banking experience and demonstrates Chase’s intent to create new mobile features and test them with customers.
Interested In This Report
Related content
2023 Digital Banking Trends & Predictions
An overview of three trends that will be critical for the banking industry to address in the coming year.
Mobile Homepages Send a Message – But Is It the Right One?
Javelin analyzed the homepages of mobile banking apps of the top five U.S. banks to determine what personality each bank projects to its customers. The apps place the greatest emph...
Overcoming the Hurdles of Digital Financial Fitness
In a world of commoditized banking services, financial institutions must confront a historically weak area to differentiate themselves from the crowd. By focusing on their customer...
Make informed decisions in a digital financial world