What Mobile Wallets Are Doing to Defend Against Competitive Threats

OS-based mobile wallets, particularly Apple’s, maintain the dominant share of the market. But challengers are coming in various alternative payment forms (such as account-to-account transactions) and in-app payments favored by merchants wishing to disengage from interchange rates that come with the predominant funding sources of those wallets (that is, cards). As mobile wallet providers play defense against these threats, look for new functionalities and alliances that they hope will bolster their market position. 

This Javelin Strategy & Research report details how mobile wallet providers have pivoted thus far, future moves that could be coming, and how challengers are rising up to steal market share and gain consumers’ favor. 

Key questions discussed in this report:

• How did mobile wallets build their market-leading position?
• What are the threats to mobile wallets’ dominance? 
• What future innovations will be seen in mobile wallet functionality?

Companies Mentioned:

Affirm, AliPay, Amazon, Apple, Baidu, CashApp, Discover, ExxonMobil, Fiserv, Google, Google Chrome, PayPal, Paze, Samsung, Sephora, Square, Starbucks, Synchrony, Target, Venmo, Walmart, WeChat