Square’s Deal for Afterpay Accelerates the Threat of BNPL
- Date:August 05, 2021
- Author(s):
- Daniel Keyes
- Report Details: 4 pages, 1 graphics
- Research Topic(s):
- Tech & Infrastructure
- PAID CONTENT
Overview
Square’s move to acquire Afterpay for $29 billion dramatically alters the futures of the two companies as well as the BNPL industry and its competitors. Square is gaining a payment option that bolsters its seller and Cash App businesses, while Afterpay is securing a key partner in its bid to be a leading BNPL provider. Meanwhile, the combination is part of a trend of major payments players breaking into the BNPL space, which is helping the industry rapidly expand its acceptance and adoption and challenging incumbent payments players.
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