Agentic Commerce Approaches: How Can Banks Prepare?

Agentic commerce is simultaneously everywhere and nowhere, but that’s changing fast. As the technology takes root, various stakeholders are establishing protocols and frameworks that will attempt to manage a fundamental shift in how products and services are sought, discovered, and paid for. This has risk, identity, search, and fraud considerations for the various players—banks, merchants, service providers, and the vendors behind the AI agents themselves. 

This Javelin Strategy & Research report details the current outlook of this transformative technology and the considerations of the entities that will take part in it. Banks will have to take a broad view of the opportunities and risks, card networks and others in payments will have to construct interoperable frameworks, merchants will face a fundamental shift in how their offerings are discovered and subsequently purchased, and fraud mitigation will have to adjust to changing tactics by those who would exploit vulnerabilities in this new payment method for their own gain.

Key questions discussed in this report: 

• What are the chief considerations for financial institutions, merchants, and service providers as agentic commerce moves from infancy on the path to wider adoption?
• What are the implications of agentic commerce in terms of risk, identity, and fraud mitigation?
• How can financial institutions and their providers implement frameworks for agentic commerce and find the operational talent to maintain them? 

Companies Mentioned: 

ChatGPT, Claude, Gemini, Mastercard, OpenAI, PayPal, Stripe, Visa