Smart Speaker Banking Must Overcome Digital Inertia
- Date:April 17, 2018
- Author(s):
- Emmett Higdon
- Report Details: 14 pages, 6 graphics
- Research Topic(s):
- Mobile & Online Banking
- Digital Banking
- PAID CONTENT
- Download summary
Overview
- How interested are consumers in using Alexa or Google Home to access their bank accounts?
- What types of activities would consumers be open to doing through Alexa?
- What concerns do consumers have about using connected speakers for personal banking?
- How are experiences from Alexa different from those delivered through chatbots?
- What commitment should banks make to smart speaker platforms today?
Companies Mentioned: Ally Bank, Amazon, Apple, Bank of America, Bank of Montreal, Capital One, Clinc, Kasisto, Personetics, TD Bank, U.S. Bank, USAA
Methodology
The consumer data in this report is based on information collected from a Javelin survey that targeted populations representative of the overall U.S. population in proportions of gender, age, and income:
- A random-sample panel of 2,129 respondents collected online during December 2017. The overall margin of sampling error is +2.12 percentage points at the 95% confidence level.
Interested In This Report
Related content
Digital Account Opening Raises the Bar for Single-Channel Success
Mobile and online channels are no longer just complementary players in banks’ sales success. Now, they are essential to bringing in and onboarding new customers. Eight in 10 succes...
Forecast 2025: Mobile Is the New Workhorse in Consumer Banking
Digital banking adoption—online and mobile—has returned to pre-pandemic levels and in some cases has even stagnated. However, here’s the bigger, permanent story: Mobile banking is ...
Gen Z’s Rough Start with Digital Banking
Generation Z is emerging as a major consumer segment for FIs now that they’re reaching adulthood, so FIs must take the time to understand what makes them tick. That includes examin...
Make informed decisions in a digital financial world