Secured Cards: Five Reasons Credit Card Issuers Should Serve This Market
- Date:December 09, 2019
- Author(s):
- Brian Riley
- Research Topic(s):
- Credit
- PAID CONTENT
Overview
Mainstream programs add deposits and create a feeder group for general-purpose credit cards.
While most credit card issuers chase mass-affluent consumers and those with 700+ FICO Scores, a downstream secured card issuance program with a progression plan for advancing cardholders from secured to unsecured account status can be a strategic advantage.
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