The prepaid healthcare payments market remains a robust and growing opportunity. Financial institutions, fintechs, and other players within the payments side of healthcare can benefit from rising use cases of existing and emerging products to spur an increased volume of transactions and higher spending totals. Costs of healthcare services continue to outpace inflation, which provides ample opportunity to grow revenues through participation in programs such as flexible spending accounts and health savings accounts.
Employers can also better serve their employees in a competitive environment by increasing benefits and incentives. These programs can be as simple as small-value incentive programs linked to employer-sponsored healthcare plans that reward individuals with gift cards or other financial rewards for good health outcomes. While all sides of the ecosystem must be aware of regulatory changes, the overall market continues to push for greater inclusion rather than restriction.
Key questions discussed in this report:
- What drives the growth of healthcare spending?
- How are traditional prepaid healthcare products impacted?
- What innovations are occurring in prepaid to serve the healthcare ecosystem?
About Fresh, Aetna, Albertsons, Cigna, Espressa, FIS, HealthLock, Joon, Kroger, Mastercard, Onbe, Optum, Paysign, UnitedHealthcare, Walmart, Wex
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