Making Sense of Agentic Commerce: How Do We Get Started?

Agentic commerce has seized the headlines in 2025 with announcements and plans for features from various players in the nascent space? But what does it all mean when so much of the future vision—from what agents are to how they’re acquired and deployed—remains to be realized? 

The answers to three questions will give shape to the coming era of agentic commerce. First, what is agentic commerce? Next, how will consumers acquire agents? Finally, which entities will provide the agents? This Javelin Strategy & Research report provides a road map for understanding, experimenting with, and preparing for large-scale agentic commerce. 

Key questions discussed in this Emerging Payments report: 

• What are the use cases and features that will be most prominent and promising in agentic commerce?
• What should various entities—payment providers, merchants, technology teams, etc.—be doing now to assess the future state of agentic commerce and prepare for it?

Companies Mentioned:

Amazon, Anthropic / Claude, e-Bay, Google, Grasshopper Bank, Kroger, Mastercard, Narmi, OpenAI / Chat GPT, PayPal, Perplexity, REI, Shopify, Stripe, Target, Visa