Invisible Debit: When the Card Disappears, Usage Remains

Debit is the connector between consumers and the growing universe of digital payment experiences. As debit products continue to anchor P2P apps, digital wallets, and online payments, financial institutions have a critical opportunity to position themselves as the customer’s central funding relationship. 

Delivering instant issuance, virtual cards, and seamless wallet provisioning is no longer an option—it’s a requirement. But the rise of digital payments brings heightened exposure to fraud and higher-risk card-not-present payments, requiring solutions to secure the transaction. Financial institutions that modernize now will be best positioned to thrive as debit continues to serve as the invisible backbone of everyday payments.

Key questions discussed in this report:

• How have customer expectations around digital payment experiences evolved, and what gaps still exist for the traditional bank?
• What payment products serve as the primary mechanism for funding digital payment products like P2P and digital wallets?
• How has the growth of digital payments affected card-not-present transaction volume and fraud?

Companies Mentioned:

Accel, American Express, Apple, Discover, FIS, Fiserv, Google, Jeanie, Mastercard, NYCE, PayPal, Pulse, Samsung, Shazam, Star, Venmo, Visa