Have You Been on a Digital-Only Magic Carpet Ride?
- Date:September 27, 2024
- Author(s):
- Christopher Miller
- James Wester
- Report Details: 15 pages, 5 graphics
- Research Topic(s):
- Emerging
- PAID CONTENT
Overview
The digital-only payer—one who has left behind the physical wallet and its tangible payment forms—is a popular creature in the media, one who fronts declarations that all-digital payments have taken over. But the data points paint a more complicated picture, one that includes a small representation of digital-only payers but many, many more who still leave the house with wallets, cards, and cash.
This Javelin Strategy & Research report digs into the numbers to identify the digital-only payers, the path they’ve taken, and their demographic attributes. Making them ever more elusive is that fact that they defy easy categorization. Further, for digital-only payments to truly take over, factors beyond the transaction—widespread availability and potential use of digital ID, for example—will have to fall in line. It will take a while.
Key questions discussed in this report:
- What is the progression from digital-first to digital-only among payers?
- Who are the digital-only payers and how many of them exist?
- What are the hurdles to greater adoption of digital-only purchasing behavior?
Learn More About This Report & Javelin
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