Getting a Piece of the Buy Now, Pay Later Pie
- Date:May 26, 2021
- Author(s):
- Austin Kilgore
- Report Details: 15 pages, 6 graphics
- Research Topic(s):
- Tech & Infrastructure
- PAID CONTENT
Overview
- How does buy now, pay later financing work and where is it most applicable?
- What consumer segments are most likely to use BNPL and why?
- How can credit card issuers and merchant acquirers meaningfully participate and compete in the BNPL market?
Companies Mentioned: Affirm, Afterpay, Amazon, Barclays, Booking, Bridg, Cardlytics, Casper, Expedia, Gap Inc., Klarna, PayPal, Peloton, Priceline, Quadpay, Sezzle, Shein, Southwest Airlines, Splitit, United Airlines, Wayfair
Methodology
Consumer data in this report was collected via an online survey fielded in April 2021, consisting of a random-sample of 3,000 U.S. consumers.
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