Generative AI Comes to Life: Notes from the Field
- Date:January 25, 2024
- Author(s):
- Christopher Miller
- James Wester
- Report Details: 17 pages, 0 graphics
- Research Topic(s):
- Emerging
- PAID CONTENT
Overview
Generative AI has been around for over a year now and has dominated discussions about how the emerging technology stands to transform payments. This Javelin Strategy & Research report takes a deep look into how companies in the payments space are bringing this capability to life, which use cases are capturing their attention, and the lessons being learned along the way. Despite generative AI’s status as a hot topic, the road to development is long.
What’s clear is that there are opportunities and notes of caution. Among Javelin’s recommendations regarding the development and implementation of generative AI in payments are these: First, now remains the time to move. Second, companies should be ruthless in determining the differentiation potential of their data. Finally, in-house development of large language models to feed AI is rife with obstacles; bigger companies, with much more robust data, have won that race.
Key questions discussed in this report:
- How is the development of generative AI capabilities in the payments space proceeding?
- What are the most promising use cases for generative AI in payments?
- What is the timeline for the implementation of the most transformative applications of generative AI in payments?
Companies Mentioned:
Alviere, Amazon, Bloomberg, Broadridge, FinGPT, Google, Mastercard, Meta, Microsoft, NCR Voyix, OpenAI, Visa
Learn More About This Report & Javelin
Related content
Global Biometric Pilots Help Smooth the Way for U.S. Adoption
The use of biometrics in merchant payments—such as facial scans and palm scans—has been slow to take root in the United States. But several pilot programs in other global markets, ...
Agentic Commerce: The Payments Are Here, but Are the Agents Ready?
Shifting purchase and payment behavior, as agentic commerce stands to do, is a risky business. As the role of agents in purchasing decisions and payments comes to the fore, expect ...
Payments in the Arena: Integrated Experiences Are the Winning Play
Identity will constitute the future of experiences at stadiums, ballparks, and other performance venues, giving fans—especially the most loyal ones—a seamless journey from entry to...
Make informed decisions in a digital financial world