Digital Déjà Vu: Banks Miss Another Stimulus Opportunity
- Date:March 31, 2021
- Author(s):
- Emmett Higdon
- Report Details: 4 pages, 3 graphics
- Research Topic(s):
- Digital Banking
- Mobile & Online Banking
- PAID CONTENT
Overview
As the third round of stimulus payments reached U.S. consumers, most digital banking sites provided little, if any, guidance as to how best to put the funds to use. Banks missed a perfect opportunity to showcase financial fitness tools and content that could increase engagement and satisfaction.
Book a Meeting with the Author
Related content
Why Banks Haven’t Sold Consumers on Account Aggregation—Yet
In theory, the consumer benefits of aggregating bank accounts are numerous, starting with one-stop, 360-degree oversight. And yet a remarkable number of consumers say they actually...
Designing Gamification for Ongoing Digital Banking Engagement
Engagement with digital banking remains frequent but shallow, leaving significant value untapped by customers. Better gamification—designed around behavior, habits, and trust rathe...
Small Business Neobanks: 8 Ways They’re Beating Banks at Their Own Game
Neobanks may be easy to dismiss, serving a small share of newer, digitally native businesses, but that framing misses their real impact. They are repositioning digital banking arou...
Make informed decisions in a digital financial world