Deepening Banking Relationships With Valuable Small Business Customers
- Date:March 21, 2018
- Author(s):
- Ian Benton
- Jacob Jegher
- Report Details: 17 pages, 6 graphics
- Research Topic(s):
- Small Business Digital Banking & Payments
- Digital Banking
- PAID CONTENT
- Download summary
Overview
- How many banking relationships do small businesses have?
- What does it mean to a “primary” FI?
- Which products tend to be sought at “secondary” FIs?
- What should the role of the relationship manager be in deepening small business banking relationships among the highest-value clients?
- What digital tools can banks offer to encourage greater engagement and relationship depth?
Methodology
The small business data in this report are based on information collected in a random-sample panel of 1,000 small businesses and microbusinesses in a March 2017 online survey. Javelin defines microbusinesses as those with annual revenue between $100,000 and $1 million and small businesses as those with revenue between $1 million and $10 million.
The consumer data in this report are based on information collected in a random-sample panel of 10,585 consumers in a May 2017 online survey.
Interested In This Report
Related content
2022 Small Business Digital Banking Vendor Scorecard
Q2’s successful realization of a single-platform approach to digital business banking makes it the leader of the field of vendors assessed in Javelin Strategy & Research’s Small Bu...
Instant Business Payments: Three Lessons From Zelle for Business
2023 could be the year that real-time payments finally break into the mainstream for small businesses. One prominent competitor in the space, Zelle for Business, faces issues that ...
What New Small Businesses Want From Their Primary FIs
Giant banks are dominating the fight for primary relationships with young businesses—and with it the battle for the businesses of the future. To avoid fighting for table scraps, sm...
Make informed decisions in a digital financial world