American Express and Walmart's Bluebird
- Date:February 26, 2013
- Author(s):
- Patricia Hewitt
- Research Topic(s):
- Debit
- PAID CONTENT
Overview
The U.S. card industry sat up and took notice when American Express launched its Bluebird general purpose reloadable (GPR) prepaid card product in October 2012 with Wal-Mart Inc. as its strategic partner. This action signaled the card network's serious intentions to take its premium brand to the masses. So, what does Walmart want, and should debit issuers take a closer look?
Book a Meeting with the Author
Related content
Cash Isn’t Dead: How ATMs Are Evolving to Secure a Digital Payments Future
Cash may no longer be the center of consumer payments, but it is far from irrelevant. As digital payments gain share, consumers still depend on cash for access, certainty, budgetin...
Beyond The Card: Preparing for the A2A Economy
Account-to-account payments will grow in importance, but they are unlikely to displace cards as the dominant retail payment method in the U.S. because consumers remain attached to ...
Debit Network Control: The Battleground Is No Longer Just Rates
Debit networks are being reshaped by regulation, shifting transaction mix toward e-commerce and digital wallets, and increased competition extending into card-not-present environme...
Make informed decisions in a digital financial world