2025 Emerging Biometric Authentication at the Point of Sale Scorecard

This inaugural Javelin scorecard assesses the emerging market for biometric authentication at the point of sale and identifies three Pillars in this emerging technology, each with its own Best in Class vendor: 

End-to-End Solutions: J.P. Morgan Payments 

Biometric Identity and Payment Platforms: Verifone 

Biometric Authentication as a Service: Wink 

Because these solutions are in an emerging field, the scorecard does not identify overall winners or pillar leaders. Instead, we identify a Best in Class solution for each pillar. As the technology becomes more robust and available in the U.S. market, Javelin expects dynamic shifts in these areas. This scorecard serves as a pre-emergence snapshot that identifies the current pace-setters and the companies to watch in 2026 and beyond.

Key questions discussed in this report: 

• How mature is the market for biometric authentication services?
• Who are the emerging leaders in biometric authentication at the point of sale?
• What are the emerging market segments for providing these services?
• How will the market develop in the next 18 to 36 months?

Companies Mentioned: 

Amazon, Apple, Clear, Fiserv/Clover, Fujitsu/Fulcrum, Google, Idemia, Ingenico, JP Morgan Payments, PopID, Square, Verifone, Wink