2019 signals a turning point for mobile-first strategic planning. At innovative FIs, efforts to develop more convenient ways to bank will shift to harder questions. How can we simplify digital banking so that customers tackle more financial chores and interact more deeply in digital channels? How can we build trust not only in digital channels but in the FI as a whole? How can digital banking create an unbreakable primary banking relationship? In “2019 Digital Banking Trends,” Javelin’s Digital Banking team has spotlighted three trends that will require strategic vision, tactical decisions, and staged investment in digital banking and partnerships.
Interested In This Report
An overview of three trends that will be critical for the banking industry to address in the coming year.
Javelin analyzed the homepages of mobile banking apps of the top five U.S. banks to determine what personality each bank projects to its customers. The apps place the greatest emph...
In a world of commoditized banking services, financial institutions must confront a historically weak area to differentiate themselves from the crowd. By focusing on their customer...