A perspective on the U.S. debit issuing industry for the year ahead

2014 has brought continued change to the U.S. debit card market. The Durbin Amendment had multiple judicial reversals and an ultimate appeal to the U.S. Supreme Court, setting the stage for 2015. The coming year will bring changes to the market as EMV advances, P2P products are enhanced, and mobile management controls are rolled out. Consumers will remain attracted to rewards programs and optional services. And debit cards will grow despite consumer interest in alternative payments.