This on-the-go expectation is redefining personal finance management (PFM) for the 21st century. Javelin estimates 1 out of 5 U.S. consumers use a mix-and-match package of PFM features currently, but they are looking for virtually ubiquitous and specialized mobile and online tools to help them make smarter everyday financial decisions while they are on the go.

Join Javelin’s industry analyst Mark Schwanhausser as he provides insights into consumers’ desire for 17 specific PFM features and a 4-tier model that can help consumers shop, spend, and save more effectively.

During the webinar, Mark will answer:

  • How can you provide PFM to a mass audience rather than the niche audience of do-it-yourself budgeters and investors?
  • What PFM features are likely to gain traction fastest with the greatest number of consumers?
  • How does PFM help financial institutions, PFM providers, billers, and others earn a return on investment?
  • How do you tailor PFM to suit different consumer segments?