2026 Business-to-Business Identity Protection Services Vendor Scorecard: Platform Integration and Scam-Loss Coverage Set the New Bar for B2B Identity Protection

Javelin Strategy & Research’s inaugural assessment of business-to business identity theft protection services (IDPS) vendors finds that platform integration is quickly emerging as a competitive edge, as consumers increasingly desire financial and privacy cybersecurity protections that are seamlessly tethered to trusted partners, namely financial institutions and employers. Enhanced provisions regarding scam prediction and protection, as well as extended family identity theft coverage options, also play key roles in white-label IDPS programs, sometimes referred to as business-to-business-to-consumer (B2B2C) IDPS plans that FIs and employers can leverage to build loyalty and protect their accountholders and teams. 

Enfortra emerged as a strong competitor in the B2B IDPS market, earning the honor of Best in Class among providers for its strong platform integration, identity theft and cybersecurity provisions and coverage, business models options, and strong data protection provisions. FIS ChexSystems and Allstate were named Leaders for their respective focuses on business-model flexibility and strong end-user identity theft support.

Key questions discussed in this Cybersecurity report: 

• How do business-model flexibility and platform integration—including white-labeling, APIs, and embedded digital experiences—shape B2B IDPS vendors’ competitive positions?
• How well do B2B IDPS vendors embed IDPS into financial institutions’ digital channels?
• What should FIs look for in an IDPS solution?
• What identity protection and cybersecurity features matter most to ensure clients, customers, and employers are adequately protected?
• Which B2B IDPS vendors provide meaningful scam-loss cybersecurity protection and human resolution support, and where do they differentiate themselves? 

Companies Mentioned: 

Allstate Identity Protection, Aura, provider of IdentityGuard, Bark, Carefull, Econocheck Corp., Enfortra, Equifax, provider of ID Watchdog, Experian, FIS ChexSystems, provider of OnAlert, Gen Digital, Iris Powered by Generali, Kroll, Pre-Paid Legal Services Inc. (PPLSI), provider of IDShield, Sigma Loyalty Group, provider of ID Assist, TransUnion, provider of IdentityForce, Trend Micro, Zander Insurance Group, provider of Zander Identity Theft Protection