The Mobile Transaction Ledger: It’s Broke, So Just Fix It
- Presented by :
- Emmett Higdon
- Mark Schwanhausser
- Research Topic(s):
- Mobile & Online Banking
- Digital Strategy & Experience
- Paid Content
Reviewing transactions is the second-most-frequent digital banking task behind monitoring balances. Checking account ledgers in mobile banking is a crucial forum for turning fleeting glance-and-go interactions into deeper engagement.
Unfortunately, Javelin’s analysis finds top U.S. banks still struggle with widespread problems that inhibit the skimming of transactions, lead to slow readability, miss opportunities to deepen engagement, expose cracks in Zelle’s bolt-on experience, and impede the ability to find specific transactions simply and efficiently.
Join Digital Banking co-directors Mark Schwanhausser and Emmett Higdon as they walk through examples of what not to do, evolving trends, and recommendations for upgrading this important digital real estate.