Retailer Debit Cards: Why Doesn’t Everyone Do It?

Consumers are on a quest for value and convenient ways to pay. Retailers and merchants want to boost sales and cut costs. These interests can get together through retailer debit cards that leverage consumer bank accounts via store-branded apps and payment cards. These payment vehicles are especially attractive for buyers and sellers of everyday goods like groceries and gas, and combined with loyalty and rewards programs they can be drivers of customer retention and adoption of payment methods that are beneficial to merchants. 

This Javelin Strategy & Research report looks at how consumers’ payment habits are shifting, innovative ways retailers are guiding their customers to these branded debit products, and what should be considered when such programs are implemented.

Key questions discussed in this report: 

• What are the benefits of retailer debit cards? 
• What are the top merchant segments for retailer debit payments? 
• How can merchants drive the adoption of retailer debit payments?

Companies Mentioned: 

ACH network, Amazon, Apple Pay, CashApp, Certified Oil, Chevron-Texaco, Circle K, Cumberland Farms, EG, Exxon Mobil, Fastrac, Federal Reserve, FedNow Service, Fiserv, GasBuddy, Google Pay, H-E-B, J.P. Morgan Chase, Kroger, Kwik Shop, Loaf N’ Jug, Mastercard, Minit Mart, Nordstrom, ONE, PayPal, Plaid, Quik Stop, RTP network, Shell, SmartPay, Starbucks, Stripe, Target, Tom Thumb, Turkey Hill, Valero, Venmo, Walmart, Zipline (PDI Technologies)