Payment Account Reference: Finding the Cardholder Account in a Sea of Tokens
- Date:May 22, 2018
- Author(s):
- Sarah Grotta
- Research Topic(s):
- Debit
- PAID CONTENT
Overview
Now more than ever, card account numbers are tokenized to secure payment transactions. With some cards receiving multiple tokens, sorting out which token belongs to which account is getting more difficult, which is making loyalty programs and customer service more difficult to manage. Will payment account reference (PAR) solve the problem?
Book a Meeting with the Author
Related content
Small Business, Big Debit Opportunity: The FI Counter to P2P Fintechs
Small businesses are leveraging peer-to-peer apps for business purposes, and PayPal and Cash App are excelling in this space. Banks must not grow complacent. They should be competi...
State of Debit 2026
Despite headwinds that include significant financial strain on consumers despite a broadly stable economy, debit remains resilient—especially among younger consumers and lower inco...
The Target Circle Card Program: If at First You Don’t Succeed, Try Again
Target Circle Card program is a standout loyalty program for offering credit and debit card products. However, the program is under pressure, and there are lessons to be learned. F...
Make informed decisions in a digital financial world