Overview
In an increasingly interconnected technological world, consumers around the globe are either consciously or inadvertently handing over private data. Payment transaction data collected has great marketing potential, but it has a downside for consumers and the merchants they patronize. Researchers have shown that through fairly simple means it is possible to "de-anonymize" information to reveal sensitive personal and financial details. This Mercator Advisory Group Research Note discusses the risks of de-anonymization of consumer data.
Learn More About This Report & Javelin
Related content
Are Consumers ‘Buying’ Biometric Authentication?
Biometric authentication has substantial benefits that accrue to the quality of transactions, including reduced fraud involving payments made online. The technology that enables su...
Can Pay-by-App Compete With Pay-by-Phone?
The largest retailers are trying to get consumers to bypass the more popular digital wallets and make payments directly through mobile apps. Consumer preferences, regulatory agenci...
Five Ways Assertive Regulators Will Shape the Future of Payments
The past few years have seen an increased role for U.S. regulators across financial services, with crackdowns against banking partnerships, crypto coin minters, credit card issuers...
Make informed decisions in a digital financial world