American Express and Walmart's Bluebird
- Date:February 26, 2013
- Author(s):
- Patricia Hewitt
- Research Topic(s):
- Debit
- PAID CONTENT
Overview
The U.S. card industry sat up and took notice when American Express launched its Bluebird general purpose reloadable (GPR) prepaid card product in October 2012 with Wal-Mart Inc. as its strategic partner. This action signaled the card network's serious intentions to take its premium brand to the masses. So, what does Walmart want, and should debit issuers take a closer look?
Book a Meeting with the Author
Related content
Small Business, Big Debit Opportunity: The FI Counter to P2P Fintechs
Small businesses are leveraging peer-to-peer apps for business purposes, and PayPal and Cash App are excelling in this space. Banks must not grow complacent. They should be competi...
State of Debit 2026
Despite headwinds that include significant financial strain on consumers despite a broadly stable economy, debit remains resilient—especially among younger consumers and lower inco...
The Target Circle Card Program: If at First You Don’t Succeed, Try Again
Target Circle Card program is a standout loyalty program for offering credit and debit card products. However, the program is under pressure, and there are lessons to be learned. F...
Make informed decisions in a digital financial world