Tablet Banking Forecast 2014 – 2018: Design and Deployment Strategies for Mass Adoption
- Date:June 25, 2014
- Author(s):
- Mary Monahan
- Report Details: 30 pages, 19 graphics
- Research Topic(s):
- Digital Banking
- Digital Strategy & Experience
- Mobile & Online Banking
- PAID CONTENT
Overview
The number of tablet bankers has increased tenfold in the past three years. Tablet adoption has reached the 50% crossover point, just four short years after Apple introduced the iPad. While tablets are still consumption and not productivity machines, indications are strong that they are replacing laptops in the hierarchy of American family life. This report includes a market‐sizing and forecast of tablet bankers, tablet adoption, and tablet operating systems in the U.S., examines consumer behavior and preferences, and makes recommendations for a comprehensive tablet strategy.
Primary Questions:
- How many consumers are using tablets to access their bank accounts and how quickly are they growing?
- How fast is tablet adoption in the U.S. expanding?
- How is the tablet operating platform market evolving, and which vendors are gaining share?
- What are consumer platform preferences, and what is their tablet‐specific usage behavior?
- How is the tablet app usage different from the smartphone or PC?
- How should financial executives prioritize their tablet app development?
- What are the best practices for designing tablet apps and websites?
Companies Mentioned
Amazon, Apple, Google, Microsoft, RIM
Press Release
By 2018, Javelin Estimates 138 Million Adults Will Access Bank Accounts Through Tablets
Methodology
- A random‐sample panel of 6,000 respondents in a May 2014 online survey.
Learn More About This Report & Javelin
Related content
Identifying ‘Killer Use Cases’ in Small-Business Instant Payments
Instant payments are proliferating, and business bankers are searching for a set of “killer use cases” to drive widespread adoption. Many businesses are experimenting with instant ...
The Boomers Are OK— and Shouldn’t Be Your Digital Banking Priority
Many banks and credit unions with aging customer bases worry they will alienate Baby Boomers by pouring investments into mobile-first banking to woo younger consumers. But mounting...
Six Alert Flaws That Banks Can Fix Today
Alerts enable banks to initiate meaningful digital conversations and entice customers to log in to learn, seek advice, and act. But a Javelin Strategy & Research analysis of eight ...
Make informed decisions in a digital financial world