Charting A Course to Better Mobile Banking

Drawing on Javelin’s Digital Banking Maturity Path, this initial report provides banks with a strategic roadmap to help understand where mobile banking has grown beyond being just a tool for transactional updates and interactions. We examine 34 principles that are critical to ensuring customer satisfaction with mobile banking experiences, organized into six categories: 1) Ease of Use, 2) Security Empowerment, 3) Financial Fitness, 4) Money Movement, 5) Customer Service, and 6) Account Opening. Within each category, we also note where Javelin expects to see greater bank support in 2018, and we call attention to other important areas that are stagnating and in need of greater investment.