Tomorrow’s Target Customers for Prepaid Cards
- Webinar Date: March 16, 2016
- Time: 02:00 PM to 02:45 PM (PST)
- Presented by :
- Michael Moeser
- Research Topic(s):
- Mobile & Online Banking
- Tech & Infrastructure
- Paid Content
As online shopping continues to grow as a percentage of total retail sales, general purpose reloadable prepaid cards are finding new uses Merchants and online prepaid vendors have been increasing targeting millennials and underbanked consumers to attract the younger generation. But what are consumer’s future needs for acquiring and using these cards? How do the CFPB’s proposed changes affect the attractiveness of these cards? Join Javelin as we answer these questions and examine who among giant banks, credit unions, regional banks and community banks are more likely to offer prepaid cards to their customers.
In this webinar we’ll explore:
- How is the target consumer segment for prepaid cards?
- Which types of banks are most likely to offer prepaid cards to their consumers?
- What do consumers typically use their prepaid cards for?
- How much do consumers typically reload onto their prepaid cards? And where do they typically reload them?
Please use your company email address to register for the webinar. We do not accept generic email addresses, such as yahoo and gmail.