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A New Model to Deepen Customer Loyalty Programs: AVENUE Model

  • Presented by :
  • Beth Robertson
  • Mark Schwanhausser
  • Research Topic(s):
  • Mobile & Online Banking
  • Tech & Infrastructure
  • Digital Strategy & Experience
  • Paid Content

Many leading rewards and loyalty programs in the market today deepen participant value by enabling customers to use accumulated points toward purchases. While these individual programs seem to offer flexibility, they do not fundamentally address consumers’ needs to successfully present an aggregate view across all their numerous rewards and loyalty programs.

Javelin’s industry analyst, Mark Schwanhausser and Beth Robertson, describes Javelin’s CASE model. Join us as we discuss the future of loyalty programs that include the integration of rewards and loyalty within a personal finance management view. With a more mobile consumer, the CASE model provides mobile access and delivery tools, can enrich the consumer experience while strengthening consumer ties to merchants and issuers.

During the webinar, Mark and Beth will answer:

  • What is Javelin’s CASE model, and why is it important?
  • What solutions exist today to enable consumers to view, manage, and redeem their rewards?
  • What features will enhance the utility of rewards and loyalty programs?
  • How can today’s aggregation and mobile products be improved to better serve all stakeholders to rewards and loyalty programs?

 

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