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Leveraging Mobile to Attract High Value Credit Card Customers

  • Presented by :
  • Mary Monahan
  • Research Topic(s):
  • Mobile & Online Banking
  • Tech & Infrastructure

Sponsored by Mitek Systems

The explosion of smartphones and tablets is revolutionizing the movement of money, from opening credit card accounts, to transferring card balances. As the mobile movement continues to grow, how can financial institutions ride the wave to attract and retain high value credit card customers? And how can issuers reduce the friction in money movement to meet customers' needs?

Join Javelin's industry analyst Mary Monahan and Scott Carter from Mitek Systems as they explore emerging mobile opportunities to meet consumers' needs for anywhere, anyplace, anytime mobile experiences. We will explore mobile imaging's potential to increase acquisition of new card customers, decrease abandonment rates during account opening, and grow average balances of existing customers. Learn how issuers can effectively expand their card portfolios by using mobile services to attract and retain desirable, high-balance customers.

 

During this webinar, they will address:

  • Which customer segments crave the convenience of mobile imaging services?
  • What are consumer attitudes toward and adoption of mobile imaging?
  • What are the best practices for implementing mobile imaging strategies for card issuers and retailers?
  • How can mobile imaging be used to lower operating costs and increase customer acquisition?
  • How does mobile imaging fit into a broad high-value customer acquisition and retention strategy?
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