How to Future-Proof Your Mobile Banking Offering
- Presented by :
- Mary Monahan
- Research Topic(s):
- Mobile & Online Banking
- Digital Strategy & Experience
Future-proof your mobile-banking offering by learning about the top trends in mobile banking in 2014 and beyond. The mobile market of smartphones and tablets is rising by leaps and bounds and is expected to propel mobile banking adoption into the future. With an additional 36 million smartphone users in the past year alone, and tablet adoption even faster, mobile banking offerings will need to adapt to the changing times. A deep understanding of the smartphone, tablet, operating systems, mobile banking market and their underlying forces is required to properly service this swiftly moving market.
Join Mary Monahan and Vijai Shankar as they explore:
- What are the key trends for mobile banking into the future?
- What are key features that consumers want in their mobile banking services?
- What will mobile banking adoption look like in 2018?
- How fast is consumer use of tablets growing?
- Which smartphone operating systems are most popular and will have the biggest impact on mobile banking?
- What are potential roadblocks for consumers who have not tried mobile banking, and what can financial institutions (FIs) do to minimize them?