Large enterprises understand the benefits of breaking down silos and sharing data across business units. But there is a big difference between theory and practice, and many companies find themselves unable to effectively address fraud without a unified cross-channel strategy. The lack of orchestration between call center, digital and in-person channels is exploited by fraudsters, who regularly mine call center agents for Personal Identifiable Information (PII) before committing account takeover through the digital channel.
Join TransUnion thought leaders and Javelin fraud and security analyst Kevin Libby, to learn how fraudsters manipulate call center and digital channels in combination to commit fraud and what an integrated omnichannel approach to fraud prevention means:
- How Artificial Intelligence (AI) and deepfake technology is exploiting existing vulnerabilities in common authentication methods
- Why fraudsters often start in the call center before migrating to other channels to commit account origination and account takeover fraud
- How forward-thinking organizations are using omnichannel fraud strategies to not only help protect consumers, but also improve operational efficiency and the customer experience