Strengthening Security Engagement with Gamification
- Date:July 30, 2015
- Author(s):
- Al Pascual
- Report Details: 25 pages, 12 graphics
- Research Topic(s):
- Fraud Management
- Cybersecurity
- Fraud & Security
- PAID CONTENT
Overview
Even as concern about privacy, fraud, and data breaches is saturating America, consumers continue to be reluctant to adopt strong security behaviors. While several factors are often cited for this trend — friction, lack of trust, avoidance of change — one core problem drives all of them. The current financial environment removes both the benefit of strong security and the cost of weak security from the eye of the consumer. Effective implementation of gamification can help change this trend by building consumers’ ability and motivation to act securely.
Primary Questions:
- How do consumer actions and attitudes on security compare?
- How does the current financial environment drive consumer security decisions?
- How can institutions improve security behaviors among their customers?
- What role can gamification play in changing behavior?
Methodology
Consumer data in this report is based on information gathered from several Javelin surveys administered in 2013 and 2014. Data was gathered and weighted to reflect a representative sample of the general U.S. population.
- A random-sample panel of 5,634 respondents in a November 2013 online survey.
- A random-sample panel of 3,200 respondents in a November 2013 online survey.
- A random-sample panel of 3,225 respondents in a June/July 2014 online survey.
- A random-sample panel of 5,000 respondents in a November/December 2014 online survey.
Learn More About This Report & Javelin
Related content
Fraud and Authentication Technology: Realigning Investments with Consumer Expectations
Nearly half of businesses, across industries, spend less than $50,000 annually on fraud, authentication, and identity verification technology and tools, making it essential for ven...
2024 Trends & Predictions: Fraud Management
Financial institutions are under Increased pressure to protect their customers and members from fraud while maintaining new account growth and revenue. In 2024 and beyond, much of ...
Wealth Management Fraud: An Easy Target for Scams
Traditional identity fraud and identity fraud scams are equal-opportunity crimes, in that anyone with a digital footprint is a potential target. But as affluence rises, so does con...
Make informed decisions in a digital financial world